What is ‘Law Of 29’
A belief held by some marketers that on average a prospective customer will not purchase a good or service until they have been exposed to a marketing message 29 times. While the number of messages can differ a great deal when courting prospective clients, advocates of the law of 29 believe that a constant, “in your face” approach to marketing is the best way to sell a product or service.
Explaining ‘Law Of 29’
The law of 29 is the basis behind drip marketing, a direct marketing approach that involves sending numerous promotional messages to prospective clients over a period of time. Drip marketers often employ the use of mass email marketing to reach a large client base and send their message repeatedly in the hope of turning prospects into customers through techniques such as the law of 29.
Further Reading
- Power laws in economics and finance – www.annualreviews.org [PDF]
- Financial compensation for victims of catastrophes: A law and economics perspective – onlinelibrary.wiley.com [PDF]
- Anomalies: The law of one price in financial markets – www.aeaweb.org [PDF]
- The law and economics of consumer finance – academic.oup.com [PDF]
- Legal Origins: Reconciling Law & (and) Finance and Comparative Law – heinonline.org [PDF]
- Emotional reactions to law & economics, market metaphors, & rationality rhetoric – papers.ssrn.com [PDF]
- Stochastic volatility as a simple generator of apparent financial power laws and long memory – www.tandfonline.com [PDF]
- Power laws in economics and finance: some ideas from physics – www.tandfonline.com [PDF]
